Happy July 1st!
I love planning so much.
A blank Asana project with a hope and a dream is my happy place.
In the past, when mid-year hit...
I'd take a look at what I'd done, loosely reflect on what worked and what didn't, and make a plan for Q3 and Q4.
But, I'm doing things a little differently this year.
I've made some big decisions and changes to my business model, marketing and sales ecosystem, and client and student delivery.
With that, my path forward is very, very clear.
I know exactly what I'm focusing on each week for the rest of the year.
So, this year - instead of a mid-year planning session, I'm doing a mid-year check-in.
I want to be able to check in and see how things are actually going versus how I feel they're going.
As business owners who are so close to everything in our businesses, it can be difficult to see and measure things objectively.
You can think a launch went poorly but when you look at industry-standard conversion rates, you knocked it out of the park.
You can think you haven't gotten anything done when in fact you've powered through 100 tasks (just because there are 250 on your list, 100 feels like barely scratching the surface).
You can think you're failing because your goal was to hit X revenue goal but when you look at the numbers, you're up 400% from this time last year.
Or, on the flip side - you can feel like things are going really well because you're busy, and engaging loads on social media but it isn't translating to actual growth in your business.
This is why it is so important to track the right metrics... to be able to make effective decisions to grow your business.
So, I want to share a few questions that you can ask yourself as a mid-year check-in.
And if you don't have all the answers, that's cool.
It's not too late to start tracking so that by the end of the year, you can see your business clearly and objectively.
Your Mid-Year Check-in
Likely this is something you already track but I also know I had my head in the sand on this for a loooong time.
If that's you, no shame - it's just time to start tracking.
I don't track this diligently yet but I know I work a lot less now than I did a year ago. So starting today, I'm tracking this and I wish I'd done it sooner.
If 6 months from now your revenue goes up but so does your number of hours worked, you can check in and see if that's the trajectory you want to be on (I'm guessing not).
Super simple but powerful - how many people do you hold space for every month?
There are a lot of marketing maths around customer value etc, but I like to keep this simple. And Stripe tracks this automatically and compares it to the previous year so that's handy.
(The lower the average spend, the more clients you need - which is no problem at all - your marketing strategy just needs to reflect that).
Knowing where your leads ACTUALLY come from is really powerful.
You may be spending all your time on Instagram when your leads actually come from referrals and your time could be spent nurturing those relationships instead.
Or maybe you spend a bunch of time on Twitter when LinkedIn is what's actually working.
Of course there are LOADS of metrics that you can track and loads of ways to check in to see if you're on track to your goals.
And what you track, definitely depends on your goals.
If your goal is to grow your business without working more, even just tracking the correlation between #1 and #2 is super insightful.
Maybe your goal is to get your message in front of as many people as possible so followers and impressions are where it's at for you.
Long story short...
Picking a few key things that you can measure in your business that matter to you that can help you measure your growth objectively (and not just revenue) can be a game-changer.
And a final note...
If this feels hard or heavy - it doesn't need to.
Let it be easy and fun.
You don't need a spreadsheet and hours of your time.
Get an inspiring journal and track the numbers each month.
Or put up a whiteboard in your office to check in.
Track things in a YOU way.
The point is simply to measure a few things that matter to you to help you grow and align your business with your goals.